Case Study: ThriftBooks Boosts CTR and Revenue with HawkSEM

ThriftBooks boosts CTR by 35% with HawkSEM

ThriftBooks, an online seller of new and used books and media, faced the challenge of scaling its paid search efforts. As the company grew, its previous agency could not support more complex campaigns. ThriftBooks partnered with the search marketing agency HawkSEM to align strategies for boosting return on ad spend and increasing revenue.

HawkSEM consolidated and restructured campaigns, tested new types, and focused on customer acquisition strategies for specific audiences. The solution also involved refining adjustments for underperforming campaigns. As a result, HawkSEM helped ThriftBooks increase its clickthrough rate by 35% year over year, uncover a new customer segment with a 50% higher average order value, and maintain a high ROAS. The partnership also shifted the company's culture around measuring success through multi-touch attribution.

ThriftBooks