Case Study: California State University, Northridge boosts enrollment and cuts CPA in half with HawkSEM

California State University, Northridge boosts leads 50% and cuts CPA in half with HawkSEM

California State University, Northridge needed to improve its online marketing presence to fill seats in its educational programs and meet enrollment goals. The university was deciding between building an in-house team or hiring an agency and ultimately chose to test HawkSEM against a previous marketing partner.

HawkSEM implemented a data-driven PPC strategy that involved refining keywords, ad copy, and budgets for each program. The vendor's efforts resulted in a 50% increase in leads and cut the cost per acquisition (CPA) in half during the trial period, leading CSUN to assign HawkSEM its entire digital marketing catalog.

California State University, Northridge