Case Study: Agri Supply achieves improved search relevance and increased conversions with HawkSearch

Using Data to Drive a Targeted Customer Experience for On-Site Search Results

Agri Supply, a family‑owned farm and garden retailer with eight stores across the Southeast and a 26,000‑item online catalog, needed to improve the relevancy of on‑site search and tailor the shopping experience. The website drives store traffic, supports customer service associates, and serves shoppers browsing across many categories, so Agri Supply wanted better analytics‑driven results and the ability to use customer data (like location) to personalize search.

They implemented Hawk Search for its out‑of‑the‑box relevance, personalization, merchandising workbench and visitor‑targeting features (facets, autocomplete, location targeting, dynamic landing pages). After rollout site search usage rose and customers reported easier navigation; Agri Supply saw measurable gains in search adoption, average order value, conversion rate, items per order, reduced cart abandonment and bounce rate, longer time on site and more return visits — with merchandising teams able to manage results with less IT involvement.

Agri Supply

Chris Barnes

Web Coordinator