Case Study: BlackHawk Industrial achieves improved product discovery and increased conversions with HawkSearch

Taking Flight with HawkSearch: Elevating User Experience at BlackHawk Industrial

BlackHawk Industrial, a North American industrial-supply leader with over 1.5 million catalog records, needed to improve online product discovery. Their site suffered from a clumsy search and faceted navigation, slow and error-prone unit conversions, and limited merchandising control, all of which impaired conversions and the customer journey.

HawkSearch implemented AI/ML-driven search, SIM-based data standardization, real-time facet controls, and advanced visitor targeting to clean up facets, simplify navigation, and personalize results. The outcome was a more intuitive shopping experience with cleaner product listings, better discoverability, and increased engagement and conversion potential.

BlackHawk Industrial