Case Study: State Electric Supply Co. boosts site and landing page visits with HawkSearch

State Electric Supply Co. boosts site visits by 24K with HawkSearch

State Electric Supply Co. is a leading electrical supplies distributor that needed to better organize product data and manage search discrepancies, particularly around unit of measure conversions. To address this, they turned to HawkSearch and its Smart Search solutions.

HawkSearch implemented its platform, featuring a Data Index and Measurement Conversion capability to normalize search terms. This ensured variations like “4 inches” and “4 in” returned consistent results. The solution led to a measurable increase of 24,000 monthly site visits and over 11,000 visits to search query landing pages for State Electric Supply Co., while managing over 6,200 individual search data fields.

State Electric Supply Co.