Case Study: University of Missouri Extension achieves a 70% increase in users and superior federated search & SEO with HawkSearch

Providing Knowledge Seekers a Great Search Experience

University of Missouri Extension, a major provider of online courses, programs and publications across topics like agriculture, health and business, faced a growing content challenge: its internal search needed to pull comprehensive results from multiple site areas, surface seasonally relevant resources, and improve visibility in Google to better serve and expand its audience.

Extension selected Hawksearch to deliver federated search, smart autocomplete, synonyms, pinning, banners and an SEO Influencer to create crawlable sitemaps and metadata. The result is a unified, categorized search experience (with an “ALL” tab) that highlights timely resources, predicts queries and returns relevant matches across the site — driving measurable impact: 1.5M searches per year, a 70% increase in overall users and 98.5% of search results found on page one.

University of Missouri Extension

Kyle Blomenkamp

Sr. Program Manager