Case Study: State Electric Supply Co. achieves intuitive, highly relevant site search and merchandising with HawkSearch

Powering Best In Class Service Through Search Web Version

State Electric Supply Co., a full-line electrical distributor founded in 1952 with more than 40 locations across seven states and roughly 60,000 SKUs, needed a better online experience to match its customer-focused service. As their B2B ecommerce presence grew, they faced challenges around searching and sorting highly detailed product specs, surfacing less-common sizes and alternatives, enabling time-sensitive merchandising, and delivering a unified, personalized site experience for both customers and sales associates.

State Electric selected Hawksearch for its accurate results, faceted navigation and marketing workbench, implementing Smart Autocomplete, synonyms, boost & bury rules, pinning, banner campaigns and visibility rules. The result was a far more intuitive search and drill-down experience, greater merchandising control without IT involvement, regional and inventory-based visibility handling, ongoing support — and measurable engagement across ~24,000 monthly visitors, 11,563 landing pages in search queries and 6,200+ data fields used for optimal relevance.

State Electric Supply Co.

David Gravely

VP eCommerce & Strategic Sales