Case Study: Misumi Group achieves 80% conversion boost and improved search relevance with HawkSearch

Misumi USA Creates Precision-Driven Success with HawkSearch

Misumi USA, a leading supplier of configurable mechanical components for machine construction, needed a better way for customers to find parts on its site. Legacy systems and poor product term translations caused frequent data mismatches and outdated terminology, producing high “no results” rates and forcing users to re-run searches, which hurt session engagement and conversion.

HawkSearch implemented a synonym library to map Japanese and U.S. industrial terms, advanced stemming and search algorithms to reduce no-results, and boost-and-bury rules to highlight priority products. Within seven months Misumi saw search sessions improve from 2.6 to 2.2, click-through rates climb 18%, and conversions increase by 80%, along with higher page traffic and engagement.

Misumi Group