Case Study: Wrigleyville Sports achieves a unified, personalized shopping experience and 20% lift in sale revenue with HawkSearch

Leading Sports Novelty Retailer Provides Unified Experience

Wrigleyville Sports, a long-standing retailer of licensed professional sports apparel with a flagship store near Wrigley Field and four e-commerce properties, needed a unified, scalable way to help fans find thousands of products across multiple sites. Their challenges included integrating a search solution that delivered personalized recommendations, enabled merchandisers to run time-sensitive promotions, helped customers and sales associates locate hard-to-find sizes or suggest substitutes, and provided a consistent experience across sites.

They selected Hawksearch for its flexible navigation and merchandising tools, adding brand and player facets, smart autocomplete, and personalized recommendations to improve search and discovery. The implementation boosted conversions, allowed merchandisers to promote in-stock and trending items (including post-game locker-room apparel), enabled in-store staff to assist customers via the website, and simplified sale/clearance rules—resulting in 66% of visitors interacting with Hawksearch pages, 145k+ monthly searches, and a 20% revenue increase on sale/clearance items.

Wrigleyville Sports

Eric Castellucci

Online Marketing Manager