Case Study: American Management Association achieves unified, highly relevant site search with HawkSearch

Developing Business Leaders Through Search

The American Management Association (AMA), a leader in management education since 1913, faced search challenges on its large site of courses and resources: members often couldn’t find personalized, relevant content, the site’s dispersed materials weren’t reliably surfaced, and the marketing team lacked tools to highlight or prioritize offerings.

AMA implemented Hawksearch’s fast, federated search with faceted navigation, boost-and-bury controls and a marketer-friendly dashboard. The result was significantly improved search relevancy and user experience, full-site indexing across platforms so members find all available resources, and easy promotion of courses and new content to drive engagement.

American Management Assoication