Case Study: CDNN Sports achieves 3X higher conversion rate and 66% more monthly search sessions with HawkSearch

Delivering Relevant On-Site Search Results to Boost Customer Satisfaction

CDNN Sports Inc., the largest wholesale liquidator of firearms and accessories in the U.S., shifted more than 50% of its business online after migrating to Magento in 2012. Although Magento improved overall e-commerce performance, the native on-site search returned irrelevant results—especially for multi-term queries combining product descriptions and manufacturers—making products difficult for customers to find.

CDNN implemented Hawksearch for its out-of-the-box relevancy and powerful e-merchandising/admin tools, rolling it into production just before Black Friday and using it to spotlight manufacturer rebate programs. The change drove a 66% increase in monthly search sessions and produced a 3× higher conversion rate for visitors using search versus navigation, contributing to the company’s best online holiday season on record.

CDNN Sports

Jarrod VanBrocklin

Sales Manager/Buyer