Case Study: Cables To Go achieves a 6% conversion increase and refined product search with HawkSearch

Connecting Customers with Refined Solutions through Search

C2G (Cables To Go) is a leading manufacturer of cabling and connectivity solutions whose legacy site search was cumbersome and returned unrefined results across thousands of SKUs with many attributes. The old system couldn’t be tailored for different customer types—large partner orders skewed recommendations—and developers had limited control over styling or behavior without vendor intervention.

C2G implemented Hawksearch for its recommendations engine, merchandising tools, and API-driven widgets, enabling faceted navigation, configurable recommendation strategies, and developer-friendly customization. The result: more accurate, drillable search results, greater control over which products are promoted, and new UI enhancements—delivering a 6% increase in conversion rate, 12% more transactions, and a 5% rise in search usage.

Cables To Go