Case Study: Borsheims achieves 10% YoY growth and 2x faster product indexing with HawkSearch

Borsheims Transforms the Online Jewelry Shopping Experience

Borsheims, a renowned jeweler specializing in fine jewelry, watches, and luxury gifts, needed to deliver a seamless online shopping experience but was held back by an underperforming search platform. Customers experienced poor intent matching (e.g., “ruby necklace” vs. “ruby pendant”), limited customization for campaigns and landing pages, time-consuming manual handling of long-tail searches, and slow catalog indexing that hurt relevancy.

HawkSearch implemented an SEO Traffic Builder, advanced merchandising tools, intelligent synonym detection, and faster indexing to address these gaps. Within months Borsheims saw over 10% year-over-year growth in visually merchandised categories, 2x faster product indexing, higher conversion rates for search users, and noticeably improved search relevance and personalization.

Borsheims

Ilsa Heinicke Huscher

Ecommerce Manager