Case Study: Kirby Risk achieves increased partnership opportunities and improved on-site search with HawkSearch

Better Search Leads to Increased Partnership Opportunities for Electrical Supplier

Kirby Risk, a century-old electrical supplier with hundreds of thousands of SKUs from more than 2,000 manufacturers, faced a data-density problem: regional product restrictions, an unintuitive on-site search, and limited control over facet and attribute visibility were preventing customers from finding products and blocking potential manufacturer partnerships.

Implementing Hawksearch gave Kirby Risk geo-targeted Visitor Targeting, Relevancy Tuning, and boost/bury rules to control product visibility, pin spotlighted items, and run segmented campaigns. The result was a more user-friendly search experience, expanded manufacturer partnerships, and measurable gains — a 16% drop in bounce rate, 49% increase in unique searches, and 13% longer average sessions.

Kirby Risk

Charles Stevenson

Manager of eBusiness