Case Study: Berlin Packaging L.L.C. achieves 27% conversion lift and streamlined product discovery with HawkSearch

Berlin Packaging L.L.C. is the leading seller of rigid packaging and industrial supplies

Berlin Packaging, a 30+-year leader in rigid packaging and industrial supplies, runs a large B2B e-commerce site with tens of thousands of SKUs ranging from tiny vials to large drums. As online sales grew, their existing on-site search struggled to deliver relevant results across diverse product attributes, and the marketing team needed dynamic control over search merchandising while keeping inventory and pricing up to date.

They selected Hawksearch for its fast auto-indexing, strong relevance, faceted navigation and marketing dashboard. Hawksearch improved product discovery with accurate, attribute-driven results and recommendations, enabled marketing controls like relevancy tuning and boost/bury, and kept inventory/pricing current via automatic re-indexing. The platform helped drive a 27% year-over-year increase in conversion rate, supports about 3,100 searches per day, and serves roughly 1,300 unique daily users.

Berlin Packaging L.L.C.

Rebecca Gummerson

Senior Director of Ecommerce