Case Study: Rural King achieves dramatic improvement in product findability and search relevance with HawkSearch

America’s Farm & Home Store Delivers Outstanding Search Experience To Customers

Rural King, a farm-and-home retailer founded in 1960 that launched ecommerce in 1997, needed to give online shoppers full access to its large product catalog and fix widespread frustration with a poor search experience. The retailer required better product findability, the ability to page through thousands of SKUs, personalized results and recommendations, robust merchandising tools, and a search partner that would provide ongoing support.

Rural King chose Hawksearch for its ecommerce expertise and customer-focused approach; Hawksearch implemented machine-learning-driven relevancy, smart autocomplete, faceted navigation, personalized recommendations, flexible boost rules and landing pages, and a powerful merchandising workbench. The result was dramatically improved product findability and more relevant search results with minimal tuning, greater access for customers far from stores, effective promotion of specific products, and continued technical and customer support.

Rural King

Dan Carey

Online Marketing Manager