Case Study: A.M. Leonard achieves a 20% search conversion lift and $2 more revenue per search visitor with HawkSearch

A.M. Leonard Exploits Hawk Search to Improve Customer Experience and Increase Average Order Value

A.M. Leonard, a Piqua, Ohio–based supplier of horticultural tools and supplies, needed to make it easier for landscapers, growers and gardeners to find the right product among thousands online. Marketing director Neil Roble focused on improving site search—adding the ability to filter by product attributes like brand, price and technical capability—to increase sales per search user and boost search-driven conversion.

They implemented Hawk Search to provide intelligent search, smart autocomplete, attribute-based refinements and merchandising tools that streamlined the shopping experience. The result: a $2 increase in revenue for every visitor who used site search and a 20% lift in site-search conversion after launch, delivered via a smooth implementation and improved average order value despite normal seasonality.

A.M. Leonard

Neil Roble

Director of Marketing