Case Study: A.M. Leonard achieves 20% conversion lift and higher sales per visitor with HawkSearch

A.M. Leonard Cultivating the Search Experience Needed to Find Premium Landscaping Supplies

A.M. Leonard, a leading supplier of horticultural tools and supplies for landscapers, growers, arborists and gardeners, needed to convert more of the traffic already coming to its site by making it easier for diverse visitors to find the right products. The team sought an improved search experience that could display large selections, let users refine results by multiple technical attributes (brand, price, cutting capacity, etc.), and provide a unified, fast path to purchase.

The company implemented Hawksearch to enable improved relevance, faceted navigation, merchandising and features like autocomplete, synonym management, attribute filtering and relevance tuning, letting visitors quickly narrow results to the products they needed. The change reduced time-to-find, increased sales per search user (about $2 more per visitor who used site search) and lifted site-search conversion by 20%.

A.M. Leonard