Case Study: McGuireWoods achieves better attorney discovery and improved search relevancy with HawkSearch

Advanced Search Tool Provides Great Experiences for Complex Law Firm Website

McGuireWoods is a global law firm with over 1,000 lawyers whose clients often come to the website seeking specific legal representation. The firm’s outdated search tool returned irrelevant or “no results” for misspellings or non-exact phrasing, didn’t support searching by service or role, and relied on unintuitive dropdowns that made it hard for users to find the right attorney.

During a site redesign McGuireWoods implemented Hawksearch, adding relevancy tuning with “did you mean,” Smart Autocomplete, a single search box across categories, and faceted navigation with a responsive UI. The result was drastically improved search relevancy and user satisfaction, with 42k searches, 51k clicks from search, and 7.7k facet clicks demonstrating stronger engagement.

McGuireWoods