Case Study: Golden Gate Bridge, Highway and Transportation District achieves 112% increase in monthly search sessions with HawkSearch

Advanced Search Integration for Improved Functionality

The Golden Gate Bridge, Highway and Transportation District — the agency that operates the Golden Gate Bridge and the Golden Gate Transit and Ferry systems — needed to redevelop a website that had been online since 1996 and was no longer meeting goals for brand and service awareness. With over 10 million annual visitors, the District required experienced developers to implement a modern CMS and a stronger digital search experience that improved functionality, SEO and usability.

The District selected Hawksearch, which evaluated federated data across the organization and deployed features including business analytics, federated search and search relevancy tuning. The upgrade delivered faster, more relevant and more secure search experiences, enabling field- and keyword-based searches and actionable analytics; results included a 112% increase in monthly search sessions, a 3x faster index and an overall decrease in search exits.

Golden Gate Bridge, Highway and Transportation District

Dana Fehler

Marketing and Communications Director