Case Study: ZIIP Beauty achieves 164% email revenue growth with Hawke Media

ZIIP Beauty boosts holiday email revenue 164% YoY with Hawke Media

ZIIP Beauty, a company specializing in handheld skincare technology, sought to increase its annual revenue through improved email marketing. Their 2019 efforts had resulted in low email revenue due to infrequent campaigns and missed opportunities during key sales periods. They partnered with vendor Hawke Media to address this challenge.

Hawke Media implemented a comprehensive email marketing strategy using the Klaviyo platform. Their solution included increasing campaign frequency, creating segmented lists, and deploying targeted campaigns like cart abandonment and e-gift card promotions. This approach generated $141,640 in revenue during the 2020 holiday season, achieving a 164% year-over-year increase in email revenue for ZIIP Beauty.

ZIIP Beauty