Case Study: Yum Crumbs boosts revenue by 353% with Hawke Media

Yum Crumbs boosts revenue 353% with Hawke Media

Yum Crumbs, an emerging snack company offering dessert toppings, engaged Hawke Media to help scale their revenue and attract new customers. The challenge was to maximize their digital marketing efforts, as initial ad spend increases were not translating into sustained sales growth due to seasonal declines in organic traffic, making it difficult to maintain a strong return on investment.

Hawke Media implemented a dual-channel strategy focusing on Paid Social (Meta) and Paid Search (Google). Their approach included pivoting to a new customer acquisition strategy on Meta and utilizing advanced Performance Max targeting on Google. This solution drove a 353% increase in revenue, acquired 215 new customers, and maintained a customer acquisition cost under $11, successfully scaling the business while optimizing campaign performance.

Yum Crumbs