Case Study: Waxxpot increases bookings and revenue with Hawke Media

Waxxpot boosts email and SMS revenue 74% with Hawke Media

Waxxpot, a boutique waxing franchise, faced challenges with high customer acquisition costs, underperforming lead campaigns, and ineffective email and SMS marketing. They partnered with Hawke Media for a comprehensive digital marketing solution to drive new bookings and scale their business.

Hawke Media implemented a strategy across paid social, paid search, and lifecycle marketing. This included installing tracking pixels, overhauling campaign structures, and rebuilding email/SMS flows with audience segmentation. The results were significant, with Hawke Media driving a 6000% increase in bookings and growing email and SMS marketing revenue by 74%.

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