Case Study: UBTech Robotics drives Amazon revenue growth with Hawke Media

UBTech Robotics grows revenue 0% with Hawke Media

UBTech Robotics, a global leader in intelligent humanoid robots, approached Hawke Media for a holistic analysis of its marketing. The challenge was to determine how each digital advertising channel contributed to overall sales success and to optimize their strategy accordingly.

Hawke Media developed a proprietary cross-platform attribution model to track sales from campaigns on Facebook, Google, and Amazon. They shifted strategies to focus on prospecting and driving traffic to UBTech's Amazon storefront, implementing tailored campaigns on each platform. This solution by Hawke Media successfully increased the company's revenue and return on ad spend (ROAS).

UBTech Robotics