Case Study: TrueRife achieves 130% eCommerce revenue growth with Hawke Media

TrueRife scales eCommerce revenue by 130% in 3 months with Hawke Media

truerife, a health technology company specializing in frequency therapy devices, approached Hawke Media with the challenge of strengthening its digital presence. Despite having a loyal customer base, truerife had limited reach and minimal revenue from paid channels. Their previous campaigns lacked the creative and optimization needed to scale their high-consideration product without overextending their budget.

Hawke Media implemented a full-funnel paid strategy across Meta and Google. Their approach included building custom audiences, launching dynamic creative tests, and optimizing search campaigns with high-impact, trust-building content. As a result of this strategy, Hawke Media helped truerife scale its ecommerce revenue by 130% in just three months.

TrueRife