Case Study: Topcon Solutions Store boosts social engagement and brand visibility with Hawke Media

Topcon Solutions Store boosts LinkedIn engagement to 18.6% with Hawke Media

Topcon Solutions Store, a provider of construction and surveying technology, partnered with Hawke Media to address challenges with its social media presence. While the brand was credible on LinkedIn, its Instagram and Facebook channels were underperforming due to low engagement and a lack of creative content that could stand out in crowded feeds.

Hawke Media implemented a new social media strategy focused on prioritizing short-form video and Reels, introducing culture-driven and humorous content tailored to construction professionals, and modernizing the brand's visual identity. This approach successfully increased impressions across all platforms. Facebook emerged as a breakout growth channel, and Instagram regained algorithm visibility, with LinkedIn engagement rates reaching as high as 18.6%.

Topcon Solutions Store