Case Study: The Sill achieves major revenue growth with Hawke Media

The Sill boosts ROAS to 403% with Hawke Media

The Sill, a plant delivery startup, sought aggressive revenue growth through paid search and social advertising. They partnered with Hawke Media to address this challenge.

Hawke Media implemented a tailored strategy, using maximized-clicks bidding and tiered Google Shopping campaigns for search, while splitting Facebook audiences by gender and retargeting behavior for social ads. This approach yielded dramatic results: Google Ads ROAS jumped from -23% to 403% with a 38% CPA decrease, and Facebook Ads achieved 274% ROAS with a 41% CPA drop. Overall, Hawke Media helped scale The Sill's ad spend significantly while vastly improving efficiency and revenue contribution from both channels.

The Sill