Case Study: The Plug launches a successful crowdfunding campaign with Hawke Media

The Plug reaches its crowdfunding goal in hours with Hawke Media

The Plug, a company offering a natural hangover relief product, approached Hawke Media with the challenge of launching a new product via a crowdfunding campaign in the highly competitive consumer packaged goods space. Their goal was to develop a comprehensive strategy, create unique branding and packaging, build a website, and implement lifecycle marketing to ensure a successful launch.

Hawke Media developed a full pre- and post-launch go-to-market strategy, which included creating a complete brand book and producing all site photography. They built a dual-purpose website designed to guide users toward conversion and implemented email campaigns to grow a subscriber list ahead of the launch. As a result, Hawke Media helped The Plug reach its crowdfunding goal within hours of the campaign going live.

The Plug