Case Study: Tamara Mellon doubles purchases and scales revenue with Hawke Media's paid social strategy

Tamara Mellon boosts revenue 50% in 3 months with Hawke Media

The customer, Tamara Mellon, a luxury fashion brand, approached vendor Hawke Media with the challenge of scaling its direct-to-consumer business. Their primary objective was to substantially increase total ad spend while maintaining consistent cost-per-acquisition (CPA), as 80% of their business was driven by Facebook advertising.

Hawke Media implemented a sophisticated paid social strategy using a split-funnel approach on Facebook. This involved targeting top-funnel audiences with conservative bids, retargeting mid-funnel users with tailored messaging, and pushing cross-sell ads to bottom-funnel audiences. This solution doubled purchases and ad spend simultaneously, leading to a 50% increase in overall revenue in just three months while keeping CPAs constant.

Tamara Mellon