Case Study: Stanley PMI builds stronger brand engagement with Hawke Media

Stanley PMI grows annual sales from $75 million to $750 million with Hawke Media

Stanley PMI, a heritage brand known for durable drinkware, faced the challenge of launching its Adventure Series to a wider audience. They needed to create a compelling social media narrative and build engagement to solidify their position in the outdoor lifestyle space. They partnered with Hawke Media for a strategic content marketing campaign.

Hawke Media developed a 360-degree color story approach, tying each product color to a unique adventure persona. They produced authentic photo and video content in the Pacific Northwest and executed a story-driven social media strategy across Instagram, Facebook, and Twitter. This campaign significantly increased brand engagement and improved positioning, laying the groundwork for future growth. Years later, this foundation helped Stanley PMI capitalize on a viral moment, contributing to sales skyrocketing from $75 million to $750 million annually.

Stanley PMI