Case Study: SkyFi builds a go-to-market strategy with Hawke Media

Skyfi defines 8 B2B industry personas with Hawke Media

SkyFi, a company providing access to high-resolution satellite imagery, needed a go-to-market strategy to launch its unique product that served both business and everyday consumers. They partnered with Hawke Media to help define their ideal buyer personas, coordinate messaging, and position their brand effectively ahead of their launch.

Hawke Media developed a comprehensive branding framework for SkyFi, establishing its brand positioning, voice, and detailed buyer personas. By analyzing the core ingredients of the brand and identifying key B2B industries, Hawke enabled SkyFi to refine its marketing copy and outreach methods, creating a unified message to appeal to its dual markets.

Skyfi