Case Study: SiO Beauty achieves revenue growth with Hawke Media

SiO Beauty boosts Instagram engagement 3,100% with Hawke Media

SiO Beauty, a beauty brand founded by Gigi Howard, was new to ecommerce and not seeing results from its existing paid search or Facebook advertising. The company needed to scale its business and achieve ongoing growth, so it partnered with the digital marketing agency Hawke Media.

Hawke Media implemented a comprehensive, multi-channel strategy for SiO Beauty. This included repositioning the brand to be more inclusive, revamping its paid social and email marketing, and adding new channels like paid search, influencer marketing, and content syndication. The results were substantial, including a 3,100% increase in Instagram engagement, over 1 million impressions from influencers, and a significant boost in overall revenue, website sessions, and transactions.

SiO Beauty