Case Study: Roses Only boosts Valentine’s Day social sales with Hawke Media

Roses Only boosts Instagram engagement 27% with Hawke Media

Roses Only, a premium long-stem rose delivery service, faced a challenge where their lack of access to Instagram's swipe-up feature limited their social media potential during a key holiday period. They partnered with vendor Hawke Media for social media services to overcome this obstacle.

Hawke Media implemented a strategic six-week campaign involving organic social posting and influencer marketing. The solution focused on sequenced messaging, custom creative assets, and landing pages to drive pre-orders. This approach resulted in dramatically increased social metrics and revenue. Specifically, Hawke Media helped achieve a 60% increase in Instagram impressions, a 27% rise in engagement, and total social revenue that outperformed the prior year's Valentine's campaign by 583%.

Roses Only