Case Study: Roots achieves stronger paid media and affiliate growth with Hawke Media

Roots grows paid search impression share by 38% with Hawke Media

Roots, a modern athleisure clothing brand, needed to establish more consistent results from its marketing efforts. The company partnered with vendor Hawke Media to manage its paid search, paid social, and affiliate marketing strategies.

Hawke Media implemented a comprehensive strategy, launching and testing numerous paid media campaigns across the United States and Canada with tailored creative for each region. They also optimized Roots' existing affiliate program to reduce costs and increase conversions. As a result, Hawke Media grew Roots' paid search impression share by 38% and drove significant revenue increases, including a 40% year-over-year boost during the initial campaign period.

Roots