Case Study: Rockstar Original achieves 50% monthly revenue lift with Hawke Media

Rockstar Original boosts monthly revenue 50% with Hawke Media

Rockstar Original, a fashion brand, partnered with Hawke Media to overcome a challenge with its TikTok affiliate marketing strategy. The brand's focus on men's apparel was misaligned with TikTok's predominantly female audience, and its broad product range was diluting its marketing impact, leading to underperformance in sales.

Hawke Media implemented a strategic pivot, refocusing the affiliate campaigns on women's products and influencers to better align with the TikTok audience. They also consolidated the effort around specific hero products. This solution, executed by Hawke Media, resulted in a 50% lift in monthly revenue and acquired over 2,300 first-time buyers for the brand.

Rockstar Original