Case Study: Prepara drives TikTok Shop growth with Hawke Media

Prepara drives 1,400+ orders and 84% of revenue with Hawke Media

Prepara, a kitchenware brand, faced the challenge of limited awareness and a lack of scalable content creation on TikTok, struggling to stand out in a crowded market and drive conversions through TikTok Shop. To address this, they partnered with Hawke Media for a strategy focused on affiliate and influencer marketing.

Hawke Media implemented a dual-channel solution, sourcing over 20 creators to produce authentic TikTok videos and activating a network of more than 5,500 affiliates. They optimized content for discoverability and repurposed top-performing videos into paid ads. This approach drove over 1,400 orders and achieved an impressive return on ad spend, with 84% of total revenue generated through creator-led content.

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