Case Study: Poler boosts end-of-season revenue with Hawke Media

Poler drives $11,799.94 in sales with Hawke Media

Poler, an outdoor gear and apparel company, sought to drive revenue and clear inventory at the end of summer. They partnered with their long-standing vendor, Hawke Media, to execute a targeted email marketing campaign to jumpstart August sales following product delays in July.

Hawke Media implemented an eight-email campaign promoting a 30% off end-of-season sale. The solution utilized compelling designs and copy to create a sense of urgency. The campaign was highly successful, exceeding industry benchmarks. One email achieved a 68.1% open rate, and the overall effort drove significant revenue, including $11,799.94 in sales from a single email. Poler's marketing manager credited Hawke Media's strategy and design as integral to the campaign's success.

Poler