Case Study: Passion Planner boosts paid acquisition ROI with Hawke Media

Passion Planner earns 424% Facebook ROI in 3 months with Hawke Media

Passion Planner, a company offering a "paper life coach" planner, came to Hawke Media with the challenge of expanding its customer base beyond its core organic demographic through paid acquisition. Having only dabbled in paid strategies, they needed expert help to run search and social ad campaigns while adhering to their firm brand guidelines.

Hawke Media implemented a comprehensive paid social and search strategy. For Facebook, they built prospecting and retargeting audiences, which earned a 424% overall ROI. For Google, they launched search, display, video, and shopping campaigns that achieved a 595% lifetime ROI. This approach successfully drove high returns for Passion Planner, with Facebook retargeting ads specifically generating a remarkable 2,337% return.

Passion Planner