Case Study: MegaFood drives hundreds of thousands in lifecycle revenue with Hawke Media’s email and SMS marketing

MegaFood drives hundreds of thousands of dollars in November with Hawke Media

Megafood, a vitamin and supplement company, experienced a dip in revenue and sought help from Hawke Media. Their challenge was that their existing email and SMS marketing programs lacked an effective strategy, including basic best practices, ahead of the critical Black Friday and Cyber Monday period.

Hawke Media developed a new lifecycle marketing strategy for Megafood, which included a resend strategy for emails and a new SMS program. These targeted only engaged prospects with urgent messaging. The solution drove hundreds of thousands of dollars in revenue for November, with lifecycle marketing accounting for 46% of total revenue. The strategies implemented by Hawke Media became a permanent part of the client's ongoing marketing efforts.

MegaFood