Case Study: Masienda boosts paid media performance with Hawke Media and HawkeAI

Masienda triples paid social investment with Hawke Media

Masienda, a provider of authentic Mexican cuisine products, had an internal marketing team but needed expert assistance to launch a Google Ads program and effectively incorporate their video content into YouTube advertising. They partnered with Hawke Media to address this challenge and utilized the HawkeAI analytics platform.

Hawke Media launched a comprehensive paid search and social program for Masienda, focusing on new customer acquisition and remarketing. The strategy included collaborating with paid social efforts, which decreased cost-per-acquisition on other platforms and drove direct conversions. Using HawkeAI, the team benchmarked campaigns against competitors and optimized ads in real time. The program was so successful that Masienda tripled and then increased its investment again, achieving a significant increase in website transaction rate compared to the industry average.

Masienda