Case Study: Malibu Shirts achieves 223% online sales growth with Hawke Media

Malibu Shirts boosts online sales 223% with Hawke Media

Malibu Shirts, a Hawaiian apparel brand specializing in vintage-inspired designs, faced challenges scaling its online revenue amidst a competitive market. Their existing paid social campaigns were underperforming and they had limited experience with paid search. Seeking growth, they turned to Hawke Media for help with their digital marketing strategy.

Hawke Media implemented a data-driven approach, optimizing paid social campaigns on Meta and launching new paid search initiatives. This strategy led to a dramatic 223% increase in online sales and achieved an overall return on ad spend (ROAS) of 2.91, demonstrating significant and measurable growth for Malibu Shirts.

Malibu Shirts