Case Study: Lumin Digital boosts demo conversions with Hawke Media

Lumin Digital boosts demo conversions by 400% with Hawke Media

Lumin Digital, a leader in SaaS for digital banking, sought help from Hawke Media to rebrand its website and grow its digital footprint. Their challenge was to reflect their market reputation and drive more traffic to a platform demo landing page, with the ultimate goal of increasing inbound demo requests for their sales team.

Hawke Media developed Lumin Digital's brand positioning, revamped its website, and implemented a strategy involving Google Ads, LinkedIn Ads, and content marketing. This solution increased conversions on the demo sign-up page by over 400% year over year, delivering a significant number of warm leads to Lumin's sales team.

Lumin Digital