Case Study: Lorna Jane boosts paid media performance and Instagram growth with Hawke Media

Lorna Jane grows Instagram followers 42% in 4 months with Hawke Media

Lorna Jane, an Australian women's activewear brand, partnered with Hawke Media despite uncertainty in their digital marketing goals. Their challenges included never having run a full-scale Facebook acquisition campaign, unoptimized AdWords campaigns, and a firm $0 budget for influencer marketing.

Hawke Media implemented a comprehensive solution across paid search, paid social, and influencer channels. They optimized Facebook and AdWords campaigns with new bidding strategies, dynamic product ads, and retargeting. Their influencer team also grew the brand's social presence at no cost. As a result, Hawke Media helped Lorna Jane achieve a significant return on investment from Facebook and AdWords campaigns, alongside a 42% increase in Instagram followers.

Lorna Jane