Case Study: Lafaza Foods boosts holiday sales with Hawke Media's AI-powered Amazon advertising

Lafaza Foods boosts sales 104% with Hawke Media

Lafaza Foods, a manufacturer and retailer of premium vanilla and spices, faced the challenge of increasing brand awareness and sales during the competitive holiday baking season. Competing against industry giants with much larger budgets, Lafaza needed to maximize exposure and secure top ad placements on Amazon without overspending. Hawke Media was engaged to address this challenge.

Hawke Media implemented a solution using AI-driven budget management and strategic niche keyword targeting. This approach optimized ad spend efficiency and secured high-visibility placements. The campaign resulted in a 104% increase in advertised sales, a 187% growth in ad impressions, and a 267% increase in ad clicks for Lafaza Foods in December 2024.

Lafaza Foods