Case Study: K-Swiss boosts Facebook ROAS with Hawke Media

K-Swiss drives 900% ROAS on Ghostbusters campaign with Hawke Media

K-Swiss, a heritage American athletic shoe brand, faced a challenge in translating its strong organic social media engagement into consistent ecommerce sales. They partnered with Hawke Media and its Facebook Advertising service to help capture a new audience and drive daily revenue.

Hawke Media's solution was to expand Facebook target audiences beyond sneakerheads and shift the campaign focus to core, daily-wear products. They implemented highly targeted prospecting ads for these core items and for major limited-edition collaborations, tailoring the creative toward movie fans. This strategy drove an 800-900% ROAS on the collaboration campaigns and unlocked strong growth in a new market with women's shoes. Hawke Media successfully helped K-Swiss hit its 90-day ROAS goal.

K-Swiss