Case Study: Groundworks Art Lab boosts class enrollment with Hawke Media

Groundworks Art Lab grows class enrollment 67% with Hawke Media

Groundworks Art Lab, a Boulder-based nonprofit creative studio, partnered with Hawke Media to address its search visibility challenges. Despite strong brand recognition, its Google Ads Grant account was underutilized and its organic traffic was declining due to technical SEO issues and new local competitors. The organization needed a coordinated strategy to capture immediate demand and build long-term visibility to drive more consistent class registrations.

Hawke Media implemented an integrated search strategy. This included rebuilding the paid search account with a full-funnel structure, addressing technical SEO problems, and optimizing for local discovery. The solutions led to a significant increase in paid search clicks and impressions, a rise in organic traffic and revenue, and ultimately a 67% growth in class enrollment for Groundworks Art Lab.

Groundworks Art Lab