Case Study: Grotrax boosts omnichannel e-commerce with Hawke Media

Grotrax boosts ecommerce with Hawke Media after a 3-month digital strategy analysis

Grotrax, a provider of all-in-one patented grass growing technology on a roll, faced the challenge of making an impact with direct sales on their own website despite their presence in the Amazon marketplace and brick-and-mortar retailers. They engaged Hawke Media's Strategy CMO Consultancy to develop a comprehensive digital strategy to supplement their offline efforts and increase online sales.

Hawke Media performed an intensive three-month analysis of the competitive and audience landscape, culminating in a holistic digital marketing playbook tailored for Grotrax. This strategy provided an omnichannel e-commerce approach with key recommendations ready for immediate execution. While specific percentage increases were not detailed in the provided text, the results led to a significant boost in total sales and total website orders for the client.

Grotrax