Case Study: Good Ranchers boosts online sales with Hawke Media

Good Ranchers achieves 2X ROAS in one month with Hawke Media

Good Ranchers, a company delivering all-American meat and seafood subscriptions, faced the challenge of driving revenue through online advertising. Despite generating strong organic social media engagement, nearly 90% of their revenue came from in-person pop-up shops, and previous agencies had failed to achieve more than a 1X return on ad spend. They hired Hawke Media to connect their online presence to conversions.

Hawke Media implemented a solution using paid social, paid search, and affiliate marketing. Their strategy included creative social campaigns, a full-funnel paid social approach for acquisition and retention, and an affiliate program leveraging customer loyalty. This multi-channel effort generated a 2X ROAS in the first month and so much cash flow that Good Ranchers was able to close their pop-up shops, significantly reducing overhead. The success led Good Ranchers to increase their ad spend with Hawke Media to $50,000 after just three months.

Good Ranchers