Case Study: Funko grows Pop Yourself with Hawke Media

Funko grows conversions and revenue year-over-year with Hawke Media

Funko, a company renowned for pop culture collectibles, faced the challenge of launching its new personalized "Pop Yourself!" product line. They needed to navigate the shift to customization, engage a broad audience, and optimize their marketing mix in a competitive digital landscape. They partnered with vendor Hawke Media for its digital marketing and audience engagement expertise.

Hawke Media implemented a comprehensive digital strategy using paid search and social advertising on platforms like Google, META, and TikTok. The solution utilized dynamic creatives and a data-driven approach to optimize campaigns. This strategy drove remarkable results for Funko, including a substantial increase in revenue and a significant return on ad spend (ROAS). Hawke Media's efforts also led to large year-over-year increases in conversions and engagement, cementing "Pop Yourself!" as Funko's top business unit.

Funko