Case Study: Füm boosts brand awareness and ad growth with Hawke Media

Fum scales Meta spend by 0% with Hawke Media

Füm, a company making products to help people stop vaping, faced a significant challenge when new FDA regulations prevented them from using key marketing terms like "vape" or "quit smoking," rendering their previous strategy useless. Their ads were also frequently rejected on Meta. Hawke Media was brought in to develop a new marketing approach that could navigate these strict rules and advertising obstacles.

Hawke Media implemented a creative strategy that included developing new, compliant messaging and a guide for influencers to promote the product through unique content like comedy skits. They also managed to stabilize and scale Füm's Meta ad spend by testing new strategies and securing a dedicated representative. This solution greatly increased brand awareness, led to rapid growth with influencer partnerships, and allowed for a significant scaling of their monthly advertising budget.

Fum